Resumo

PATO, Maria Lúcia de Jesus. The modest contribution of rural tourism in Douro, Portugal: a study based on the promoters and touristic supply. Rev. Tur. Anál. [online]. 2016, vol.27, n.3, pp.624-643. ISSN 1984-4867.  http://dx.doi.org/10.11606/issn.1984-4867.v27i3p624-643.

This study aims to investigate the characteristics and motivations of the rural tourism promoters in Douro region, as well as the offer of tourist leisure activities developed in the housing units. Based in a survey and descriptive statistics, we argue that the tourist product is mostly developed by promoters with a certain profile: above the age of 45, with a high monthly income and very little dedication to the tourism unit. Moreover, these promoters, in general, do not have training in the tourism area and before opening the unit had no experience in the touristic field. The primary motivation for the creation of the tourist unit has been the recovery and preservation of the built heritage. Additionally, the study shows that rural tourism is still little rooted in the region, with scarce tourist entertainment activities based on local culture and traditions and the links to the local community. It is therefore concluded that the contribution for region development is modest.

Palavras-chave : Rural tourism; Promoters; Touristic supply; Rural development.

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