Resumo

SILVA, Elaine Gomes Borges da. Strategic Planning for Sustainability Implementation in the FIFA World Cup 2014 in Brazil. Rev. Tur. Anál. [online]. 2016, vol.27, n.2, pp.342-363. ISSN 1984-4867.  http://dx.doi.org/10.11606/issn.1984-4867.v27i2p342-363.

This descriptive research brings the documentary analysis of strategic planning for the implementation of the concept of sustainability in the FIFA World Cup 2014. Through this study it was found that this should be in line with the policies of the federal government force at 2012, besides excelling the environmental aspects in the works of sports facilities and its surroundings. It was found that for the event were in agreement with the recommendations and the FIFA organization requirements should be followed the checklist for obtaining LEED certification, be evaluated green house gases complementary too their actions in support of quality assurance life of society and the environment and that the end would be publishing a sustainability report that event to be a paradigm for sustainability in future events. The findings of this study reveal that the environmental dimension of sustainability is a priority for the organizers of this mega event.

Palavras-chave : Strategic plan; Sustainability; FIFA World Cup 2014.

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