Resumo

CAMELO, Priscila Medeiros; COSTA, Ewerton Reubens Coelho  e  CORIOLANO, Luzia Neide Menezes. Fashion, Events and Tourism: the Fortaleza Fashion Festival’s contributions to events tourism in the capital of Ceará. Rev. Tur. Anál. [online]. 2016, vol.27, n.1, pp.131-152. ISSN 1984-4867.  http://dx.doi.org/10.11606/issn.1984-4867.v27i1p131-152.

The article aims to analyze the contribution of the Fortaleza Fashion Festival in the development of the local tourism events. This is a case study, based on literature review, desk research and field research with data collection through interviews and questionnaires. Among the findings are that the vast majority of visitors are women, coming from the North and Northeast of Brazil, aged 35-44 years and monthly income 3 to 5 minimum wages. As for the behavior on the trip, it appears that most use air transport for its displacement remains 2 to 3 days in the city, participate in tourist activities and has an average daily spending, with transport, food and lodging, R $ 150.00 to R $ 200.00. It is concluded that the Fortaleza Fashion Festival encourages the coming of wholesale buyers from several states to Fortaleza, moving the production chain of fashion and tourism.

Palavras-chave : Events; Event tourism; Fashion; Fortaleza Fashion Festival.

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