Resumo

DALONSO, Yoná da Silva; LOURENCO, Júlia Maria  e  REMOALDO, Paula Cristina. The Importance of Christmas in Gramado (Brazil) and Rovaniemi (Finland) Destinations: a study from the perception of stakeholders. Rev. Tur. Anál. [online]. 2016, vol.27, n.1, pp.65-84. ISSN 1984-4867.  http://dx.doi.org/10.11606/issn.1984-4867.v27i1p65-84.

Accepting that tourism is an activity that involves a wide group of stakeholders, this paper proposes the analysis of the perception of stakeholders from the destinations of Gramado (Brazil) and Rovaniemi (Finland) related to tourism in each city, especially related to Christmas attraction. The research methodology consists of a standard interview applied to actors directly and indirectly linked to the tourist activity in the destinations. As a result of the research, it is observed the importance of tourism, especially Christmas related, for the development of the researched destinations. This success is closely related to the implementation of the public policies for the consolidation of the “Christmas” brand in both destinations and the inter-relationships established between the different stakeholders.

Palavras-chave : Tourism; Christmas; Stakeholders; Public policies; Tourist brand.

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