Resumo

FERREIRA, Juliana Rodrigues; FERREIRA, Lissa Valéria Fernandes  e  PAIVA NETO, Aureo. ANALYSIS OF THE OFFICIAL WEBSITES OF TOURISM DESTINATIONS CLASSIFIED SOCIOCULTURALLY BY THE REPORT THE ECONOMIST INTELIGENCE UNIT LIMITED. Tur., Visão e Ação [online]. 2016, vol.18, n.3, pp.557-583. ISSN 1983-7151.  http://dx.doi.org/10.14210/rtva.v18n2.p557-583.

Due to the increased accessibility of tourism by the world’s population, tourist destinations have invested in the internet, through websites, as a mean of advertising the attractions of cities and providing information for potential visitors about the destination. In this context, this paper carried out a qualitative analysis of the official websites of some cities that were among the top three in the ranking of sociocultural competitiveness promoted by The Economist Intelligence Unit Limited in 2012, seeking to determine their efficiency in regard to the distribution of tourist information to consumers. The techniques of SWOT analysis and the Critical Success Factors for Websites, proposed by the World Tourism Organization, were used. As a result, it was found that the official tourism websites, even though they created by major international destinations, still have weaknesses that must be corrected, in order to improve the quality of communication between destinations and tourists.

Palavras-chave : Tourism; Digital Marketing; Information Technology.

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