Resumo

JUNG, Patricia  e  DALL’AGNOL, Roberto M.. PRICE SETTING IN HOTEL MANAGEMENT: A CASE STUDY. Tur., Visão e Ação [online]. 2016, vol.18, n.1, pp.106-133. ISSN 1983-7151.  http://dx.doi.org/10.14210/rtva.v18n1.p106-133.

Price formation and its impact on small hotels, depending on the particular characteristics to the sector, with significant indirect costs, risk of vacant rooms, and high levels of competitiveness, has led to a search for effective alternatives to control costs and establish prices competitively. This qualitative, research was applied through a case study, which presents a price formation method for a small hotel in the city of Chapecó/SC, considering the pricing methods and the peculiarities of the sector, with the application of the ABC method costing; To complement this, a comparative market study was also conducted, involving possible prices, with the application of the costs identified, based on the prices practiced in the competitor market. Both situations were considered from a perspective of profitability and the vacant rooms of the investment. Based on these elements, a price structure is suggested for the room rates of the hotel studied. The conclusions reveal an urgent need to combine costs and competition in the price formation; the former are necessary to support the financial situation of the organization, and the latter is useful for setting the expectations of profitability, faced with the competitive landscape.

Palavras-chave : Pricing; Hotel Business; Costs.

        · resumo em Português | Espanhol     · texto em Português     · Português ( pdf )