Resumo

MEDEIROS, Fabiana Gama de  e  COSTA, Francisco José da. RESIDENTS’ SATISFACTION WITH THE PLACE WHERE THEY LIVE: DEFINITION AND PROPOSAL OF A MEASURING SCALE OF MULTIPLE ITEMS. Tur., Visão e Ação [online]. 2016, vol.18, n.1, pp.83-105. ISSN 1983-7151.  http://dx.doi.org/10.14210/rtva.v18n1.p83-105.

This study examines the construct ‘resident’s satisfaction with the place where they live’, with the specific aim of proposing a scale for measuring this satisfaction. It is based on the premise that the attractiveness of a place is largely evidenced in the residents’ satisfaction with the place where they live, thus, it is necessary to monitor and make efforts to raise the level of satisfaction of this group of stakeholders. Based on a literature review, we defined the construct and evaluated the key indicators of satisfaction. We then constructed a metric, following the conventional steps for constructing scales for the development of reflective constructs. For the empirical validation, data were collected from the towns of João Pessoa, Campina Grande, Guarabira, and other small, neighboring towns, in the state of Paraíba, Brazil. An initial sampling was conducted to minimize outliers in the scale, and a second sampling was conducted to validate it. The final proposed scale is a four-item single-dimensional scale that can be applied not only to towns and cities, but also to neighborhoods and/or regions. The proposed scale has direct practical implications for the practices of town manager, as it offers an instrument for measuring residents’ satisfaction. From and academic point of view, this study fills in a gap in the literature in the area, providing a measurement scale in the area of satisfaction with places.

Palavras-chave : Residents; Satisfaction; Measurement.

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