Resumo

AMARAL, Marta Isabel Casteleiro. COOPERATION BETWEEN STAKEHOLDERS AND TOURISM DEVELOPMENT OF THE RURAL TERRITORIES – THE CASE OF THE BAIXO ALENTEJO SUB-REGION (ALENTEJO - PORTUGAL). Tur., Visão e Ação [online]. 2016, vol.18, n.1, pp.29-59. ISSN 1983-7151.  http://dx.doi.org/10.14210/rtva.v18n1.p29-59.

This article, which is the result of research carried out for a PhD, analyzes the importance of cooperation among stakeholders for the tourism development of rural areas, from a perspective of sustainability. Cooperation between key players in the tourism sector is an asset for promoting rural tourist destinations. Based on an empirical, quantitative investigation, we sought to understand the perceptions of the agents on the measures and the key areas of investment in terms of cooperation, in order to contribute to tourism development of the Baixo Alentejo, a typically rural sub-region of Portugal. To collect this information, a structured questionnaire was sent by email and by post to stakeholders in the public, private and voluntary tourism sectors. It was concluded that agents consider cooperation between sectors to be important because; it strengthens tourism; it contributes to the economic and social revitalization of rural areas; it increases business competitiveness; it allows the exchange of resources, including capital and knowledge; and it reinforces the legitimacy of tourism policies.

Palavras-chave : Tourism; Sustainable Development; Stakeholder Cooperation.

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