Resumo

SILVA-LACERDA, Jefferson Oliveira da; CASTRO, Marcela Nunes de  e  VEIGA, Ricardo Teixeira. From logic to profit: a reflection on the applicability of service-dominant logic to the hotel industry. Rev. Bras. Pesq. Tur. [online]. 2018, vol.12, n.2, pp.112-128. ISSN 1982-6125.  http://dx.doi.org/10.7784/rbtur.v12i2.1357.

The Service-Dominant logic (S-D logic) has gained importance in Marketing Science for offering an alternative perspective on the understanding of social and economic exchanges. For this, the study of economic systems is redirected from a materialistic focus to a post-materialistic one in which operant resources are essential, and service is exchanged for service. This paper intends to elucidate, through pondering, the main issues raised by S-D logic, especially considering the service ecosystem concept, and evaluating/proposing the application of the S-D logic concepts to hotels. One of the S-D logic’s propositions that can be applicable to hotels is the one concerning value co-creation - in which guests are treated as co-creators. Value co-creation results from resources integration from multiple actors in their interactions, both in direct and indirect exchanges.

Palavras-chave : The Service-Dominant Logic (S-D Logic); Service Ecosystem; Hotel Management.

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