Resumo

CAMARGO, Luiz Octávio de Lima; CAVENAGHI, Airton José; PEREIRA, Danilo Cava  e  WADA, Elizabeth Kyoko. Fans of Sesc in São Paulo: a study on hospitality and welcome. Rev. Bras. Pesq. Tur. [online]. 2018, vol.12, n.2, pp.46-64. ISSN 1982-6125.  http://dx.doi.org/10.7784/rbtur.v12i2.1403.

The study presents the results of an empirical research in the area of ​​hospitality and reception that intended to outline a profile of the participants of social networks’ groups of fans of Sesc in São Paulo, cultural and leisure center with 41 units in the state of São Paulo. The hypothesis is that this virtual group represents the institution's priority public: the trade, service and tourism worker, whom Prahalad calls the the pyramid bottom. For the theoretical basis, some of the concepts were sought in authors of hospitality, economics and culture. A questionnaire was then prepared with 17 questions - 14 of which were multiple-choice and with more than one selection and 3 were open - divided into three sections: the first one, that selected those who participated in any of the selected Facebook groups; the second, to outline a brief socioeconomic profile; and the third, which sought to better understand attendance and participation in the activities of the Sesc in the state of São Paulo. The research was available from November 26 to December 4, 2017, with 224 valid answers. From a statistical and exploratory character for subsequent descriptive analysis, the questionnaire was applied in three groups of fans selected by number of participants. At the end of the analysis, it was possible to present a brief overview of the profile of the fan of Sesc, participant of groups of Facebook, and that perceive the relations of hospitality with the employees of the institution.

Palavras-chave : Hospitality; Welcoming; Cultural Center; Fan; Pyramid bottom.

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