Resumo

BEZERRA, Cicero Aparecido  e  WRONSKI, Jéssika Lisieux Marques. Innovativeness, creativity and knowledge management in bars, restaurants and nightclubs: a study in Curitiba - PR establishments. Rev. Bras. Pesq. Tur. [online]. 2016, vol.10, n.1, pp.18-43. ISSN 1982-6125.  http://dx.doi.org/10.7784/rbtur.v10i1.1013.

Bars, restaurants and nightclubs represent an important segment in the tourism context, especially given its economic and social impact. However, few studies have associated the elements that could explain its competitive bases, specifically, knowledge management (KM), innovativeness (IN) and organizational creativity (OC) and, consequently, innovative performance (IP). Therefore, the present study seeks to find relationships between these elements and revenues in these segments. It is an exploratory study which employed multiple correspondence analysis, conducted on a sample of 60 companies in these segments in Curitiba - PR, which indicated that the bars, restaurants and nightclubs that more intensely perceive the KM practices, IN and OC are those with a higher IP and also register higher classes billing.

Palavras-chave : Bars; Restaurants; Nightclubs; Knowledge management; Innovativeness; Creativity.

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