Resumo

SOUSA, Bruno Miguel. Dynamic differentiation and the creative process in tourism management destinations. Rev. Bras. Pesq. Tur. [online]. 2016, vol.10, n.1, pp.3-17. ISSN 1982-6125.  http://dx.doi.org/10.7784/rbtur.v10i1.911.

The triggering process and the entrepreneurship have been gradually gaining ground in the academic community as a field of study. However, the interpretations surrounding fragmented and continue without a universal definition. This reflection seeks to gather and present the main aspects related to entrepreneurship and dissect the process through a framework known as 4-P framework. Similarly, in recent decades, tourism has received greater attention from researchers in various sciences, varying only by the different emphases considered: economic, social, cultural and environmental. Tourism is one of the economic sectors in which a great degree of involvement is needed by the entrepreneurial sector: diversification of tourism products and services is needed to cope with increased demand for new types of tourism needs. As other emerging sectors in a modern economy, tourism is a dynamic and ever-changing industry. So, entrepreneurship and innovation are assumed as critical factors in its development, both globally and regionally (Russell & Faulkner, 2004). The study has as purpose to provide a better understanding regarding the essence of entrepreneurship: theoretical and practical implications (Ma & Tan, 2006) with a view to tourism. Entrepreneurship is considered a central force of economic development, as it generates growth and serves as a vehicle for innovation and change. Regarding the methodology used here, this is a conceptual paper with a literature review that brings together the major components of entrepreneurship and its implications tourist perspective and conceptual model of the dynamic nature of the Triggering Process and innovation (e.g. eTourism, augmented reality systems and electronic applicability of cyberspace). An interdisciplinary perspective, this study aims to understand the distinctive dynamics and creation process in the management of tourist destinations, proposing the empirical application of the illustrative conceptual model of the dynamic nature of the Triggering Process in specific tourism contexts (e.g. business tourism, nature tourism, city breaks). Using structural equation modeling, it is expected that the study will allow to test the theory of causal order between the set of variables to propose. In the end, there shall be a reflection on the subject with the model's explanation to apply a targeted tourism perspective, discussing lines of future research.

Palavras-chave : Differentiation; Entrepreneurship; Innovation; Process Creation; Tourism Management.

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